About World Net Enterprises

The Beginning

World Net Enterprises began as MidTenn Enterprises, a sole proprietorship founded by David and Treva Finley in Murfreesboro, Tennessee in June of 2003. The company's name was changed to World Net Enterprises when it became a partnership in early 2004, then World Net Enterprises Incorporated in January of 2007.

From 2003 to 2005, David and Treva ran the business themselves from their home, building websites and e-commerce operations part-time. Their son Darin joined them in 2005. David maintained his full-time career with Universal Environmental Services, where he started as a route driver collecting waste oil for recycling. Over the years, he was promoted through the ranks and eventually held the position of Regional Operations Manager. During most of his tenure, David also served as the company's Webmaster, honing the technical skills that would prove invaluable for World Net Enterprises. Notably, Universal Environmental Services became one of World Net Enterprises' first major website clients in 2004 - a site that remains active today.

Growing Into Office Space

In 2009, as the business continued to expand, the Finleys leased their first suite of offices in the Cumberland Building in Murfreesboro, Tennessee. The modest suite included three offices and a bathroom - perfect for their growing team. However, the company's rapid growth quickly outpaced the space.

Later that same year, they expanded into a second, much larger suite directly adjacent to the first, with a connecting door in the hallway. This second suite featured a spacious front reception area, a break room for the team, and numerous additional offices. The two suites side-by-side made a perfect combination - administrative operations in the original suite, with the expansive second suite providing room for the growing team and, most importantly, allowing the company to open a retail storefront, Self-Defense Products & More, in the large front reception area.

That same year, World Net Enterprises' success and multi-site operations caught the attention of the e-commerce industry. In August 2009, Practical Ecommerce featured David Finley in their "Cart of the Week" series, highlighting World Net Enterprises' management of seven e-commerce sites with plans to expand to as many as 15 additional sites. The article showcased the company's commitment to professional operations and customer confidence.

Brick & Mortar Success

From 2009 to 2012, the company's brick-and-mortar retail location combined the best of online and traditional commerce. This physical presence allowed World Net Enterprises to serve the local community face-to-face while continuing to grow national and international e-commerce operations.

The accompanying photo, taken in 2009, shows David and Treva (center) with their six-member team in front of the office and retail storefront. Their son Darin, who dedicated 18 years to World Net Enterprises (2005-2023), is the tall team member on the right side of the photo and played a vital role in the company's growth and success. Within a short time after this photo was taken, the team expanded to nine members plus David and Treva, reflecting the company's continued growth during this period.

Remote Operations and Automation

By 2012, the growth of World Net Enterprises allowed David to leave his long-term corporate career and dedicate himself full-time to the company he and Treva had built together. For over two decades, the Finleys have built and operated online businesses, earning a reputation for quality, reliability, and innovation.

As early as 2013, team members worked from multiple states, and the company's reach extended internationally with team members in India, Indonesia, and Russia. This global, distributed workforce was ahead of its time and demonstrated World Net Enterprises' commitment to both technological innovation and work-life balance.

As the company's e-commerce operations expanded, David and Treva worked together to identify and automate many of the repetitive processes involved in running the business. Using scheduled server tasks (cron jobs) and custom Excel VBA programming, they developed and refined automated systems to support product line expansion and development, e-commerce live inventory updates, order processing, profit-and-loss reporting, and other essential business functions. Together, these efforts steadily reduced manual work and made day-to-day operations more efficient. David also helped other businesses automate repetitive tasks and improve their workflows, applying the practical experience gained at World Net Enterprises to develop solutions tailored to their needs.

David and Treva eventually automated approximately 90 percent of the company's day-to-day operations. In the later years, these systems enabled the couple to once again run the business themselves, handling a workload that had previously required six to eight team members.

Present Day

In 2017, David and Treva brought World Net Enterprises home to Harrison, Arkansas - where Treva has lived for most of her life, and where David first arrived in 1984. The couple married in Harrison in 1985, and over four decades later, their partnership remains as strong as ever. They continue to serve customers worldwide, proving that commitment to excellence - whether in marriage or business - stands the test of time.

Note: Our story and achievements above were compiled and authored by a third-party contributor.